Role Overview:

The Retail Operations Manager will design and maintain data infrastructure that supports the daily and strategic needs of the retail business. By bridging the gap between raw data and actionable insights, this role optimizes inventory management, enhances the customer experience, and empowers leadership to make data-driven decisions.

Key Responsibilities:

• Launch Strategy: Develop and execute comprehensive end-to-end GTM strategies for new smartphone models, from pre-launch hype to post-launch sustainment
• Market & Competitor Analysis: Monitor industry trends, track competitor pricing and specs, and identify gaps in our product portfolio to define device positioning
• Pricing & Channel Strategy: Define MSRP, carrier/retail margins, and bundling strategies across various sales channels (direct-to-consumer, telecom operators, and e-commerce partners)
• Cross-Functional Alignment: Coordinate closely with Product teams, local marketing, supply chain, and sales teams to ensure the right inventory is available at the right time
• Performance Tracking: Own the GTM dashboard, monitoring key performance indicators (KPIs) such as sell-through rates, customer acquisition costs (CAC), and return on investment (ROI) against BP targets
• Product Lifecycle (PLC) Management:
• NPI (New Product Introduction): Lead the early-stage GTM launch phase, defining target personas, market positioning, and initial channel loading strategies
• Maturity & Sustainment: Manage mid-cycle device performance, deploying promotional bundles, carrier price drops, or marketing refreshes to sustain sales velocity
• EOL (End of Life) Strategy: Architect the phase-out and clearance strategy for aging models to minimize financial write-offs and ensure a smooth transition to next-generation models
• Business Planning (BP) & Lifecycle Management:
• Monthly Track: Conduct monthly sales-in/sales-out gap analyses, adjust promotion budgets based on current performance, and manage rolling 30-day supply-demand forecasts
• Quarterly Plan: Drive quarterly business reviews (QBRs), set channel-specific volume targets, manage quarterly marketing funds (MDF), and adjust promotional strategies to hit quarterly revenue milestones
• Yearly Strategy: Architect the annual commercial business plan, detailing revenue projections, market share growth targets, device portfolio roadmap alignment, and total annual budget allocation
• PSI & Rolling Forecast Management:
• PSI Optimization: Own the weekly/monthly Purchase, Sales, and Inventory (PSI) data to maintain Proper channel hygiene and prevent aging stock or stockouts
• Rolling Forecasts: Drive a rolling 12-to-16-week demand forecast, continuously aligning sales-in (sell-in) plans with real-time market sales-out (sell-out) trends
• Supply Chain Alignment: Partner with factory production and logistics teams to adjust procurement and transit schedules based on forecast fluctuations. Coordinate product launch operations and ensure cross-functional alignment
• Regularly update and track GTM execution roadmaps for upcoming product launches
• Support cross-functional departments (Marketing, Retail, Sales, After Sales, SCM) with

Requirements:

• Bachelor’s / Master’s degree in any discipline from a reputed university
• Minimum 6-8 years of experience in GTM Strategy, Product Marketing, or Commercial Operations within Consumer Electronics, Mobile Devices, or Telecom in any MNC

Salary:

• BDT 100,000 – 120,000/- (based on experience)

Location:

• Dhaka, Bangladesh.

How to apply:

Interested candidates, send your resume to “faiza@ikigaihrbd.com” with the subject line “Smartphone GTM Manager”