Role Overview:

We are looking for a sharp, data-driven Media Specialist to own our paid and organic media strategy across all active markets. You will be responsible for building media plans from the ground up, conducting deep platform analysis, and continuously optimizing our channel mix to drive acquisition and retention. This role sits at the intersection of strategy and execution; you will plan, buy, measure, and improve.

Key Responsibilities:

Media Planning:

• Develop full-funnel media plans aligned to campaign objectives across Singapore, Malaysia, and future markets.
• Allocate budgets across channels based on audience insights, cost benchmarks, and performance data
• Build and maintain media calendars in sync with product launches, seasonal moments, and go-to-market milestones
• Define target audience segments and map them to appropriate platforms and formats
• Collaborate with creative teams to brief platform-native ad formats and copy requirements

Platform Analysis:

• Conduct ongoing analysis of platform performance across Meta, Google, TikTok, YouTube, and programmatic networks
• Build dashboards and reporting frameworks to surface actionable insights from campaign data
• Benchmark company media performance against market standards and competitors
• Identify emerging platforms and ad formats relevant to our migrant community audiences
• Conduct A/B testing and lift measurement studies to validate channel effectiveness

Channel Optimization:

• Own continuous optimization of active campaigns, bidding strategies, audience targeting, creative rotation, and landing page alignment
• Improve mid-funnel conversion metrics, including app store click-to-download and KYC-to-first-transaction rates
• Manage frequency and budget pacing across channels to maximize reach efficiency

Cross-Market Execution:

• Adapt media plans to the unique dynamics of each market, Singapore, Malaysia, and the FUTURE MARKETS remittance corridor
• Coordinate with local teams and agency partners, where applicable, to execute market-specific activations

Requirements:

• Bachelor’s degree from any reputed University
• Minimum 2 – 5 years of hands-on experience in media planning and/or performance marketing
• Strong proficiency in Meta Ads Manager, Google Ads, and at least one DSP or programmatic platform
• Demonstrated ability to build and manage media plans across multiple markets simultaneously
• An Analytical mindset with comfort working in tools such as Mixpanel, Firebase, Metabase, or equivalent
• Experience with mobile-first campaigns, app install objectives, and conversion tracking

Salary:

• BDT- 50,000 – 60,000/ (based on experience)

Location:

• Dhaka

How to Apply:

Interested candidate, send your resume to “faiza@ikigaihrbd.com”, with the subject line “Media Specialist”