๐๐ซ๐๐๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฉ๐๐๐ข๐๐ฅ๐ข๐ฌ๐ญ
๐๐ ๐๐ซ๐ ๐๐ข๐ซ๐ข๐ง๐ ! ๐๐ซ๐๐๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฉ๐๐๐ข๐๐ฅ๐ข๐ฌ๐ญ ๐๐จ๐ซ ๐ ๐๐ฎ๐ฅ๐ญ๐ข๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ฅ๐๐๐ญ๐ซ๐จ๐ง๐ข๐๐ฌ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ (๐๐จ๐๐ข๐ฅ๐)!
๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง: Trade Marketing Specialist
๐๐๐ฅ๐๐ซ๐ฒ: BDT- 100,000/- 120,000/- (based on experience)
๐๐จ๐๐๐ญ๐ข๐จ๐ง: Dhaka, Bangladesh.
๐๐จ๐ฅ๐ ๐๐ฏ๐๐ซ๐ฏ๐ข๐๐ฐ:
You will support the trade marketing strategy and execution to drive product visibility, enhance shopper engagement and strengthen channel performance. Your work will connect marketing plans with execution at retail outlets and partner touchpoints.
๐๐๐ฒ ๐๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ข๐๐ฌ:
Trade Marketing Planning and Execution:
* Support development and rollout of trade marketing plans aligned with product launches, promotions and seasonal sales
* Work closely with brand and product marketing teams to align messaging and materials for retail execution
Retail and Channel Activation:
* Coordinate with retail partners, distributors, and internal sales teams to ensure timely implementation of in-store displays, promotions and POS materials
* Track and monitor point-of-sale (POS) assets and ensure compliance across key channels
Data and Market Insight:
* Analyze market and channel data to identify opportunities for improved trade performance
* Prepare reports on campaign effectiveness, retail visibility, competitive activities and sales impact
Cross-Functional Collaboration:
* Act as a bridge between marketing, sales, supply chain and store operations to support seamless execution of trade activities
* Help brief and coordinate with external agencies or designers for POS material development when needed
Event and Promotion Support:
* Assist in planning and execution of retail events, product demos, and on-ground promotional activities to increase shopper engagement
๐๐๐ช๐ฎ๐ข๐ซ๐๐ฆ๐๐ง๐ญ๐ฌ:
* Bachelorโs degree in Marketing, Business, or a related field
* Minimum 5 – 7 years of experience in trade marketing, retail marketing (technology, FMCG or electronics sector preferred)
๐๐ค๐ข๐ฅ๐ฅ๐ฌ & ๐๐ญ๐ญ๐ซ๐ข๐๐ฎ๐ญ๐๐ฌ:
* Strong understanding of retail environments and shopper behavior
* Good analytical skills and comfort working with data to draw actionable insights
* Excellent communication and relationship skills
* Ability to manage multiple tasks with attention to detail
* Proficiency in Microsoft Office (Excel, PowerPoint)
๐๐จ๐ฐ ๐ญ๐จ ๐๐ฉ๐ฉ๐ฅ๐ฒ:
Interested candidate, send your resume to โhasan.mahmud@ikigaihrbd.comโ with the subject line โTrade Marketing Specialistโ